When you want to buy something, where do you look first?
Most likely, your favorite search engine. Google alone processes more than 3.5 million searches per day and over 1.2 trillion per year. Clearly, search engines like Google have become an essential part of the modern consumer’s buying process. That being the case, it’s essential for marketers to prioritize search engine optimization in their digital marketing strategy. SEO copywriting is an important part of that optimization.
Understanding what SEO copywriting is, how to do it successfully, and what tools you can use to write great content at scale will help you improve your search engine rankings. Not to mention that you’ll be able to drive more leads and sales from organic traffic.
What is SEO copywriting?
SEO copywriting is the process of writing marketing copy that’s optimized for search engines. This type of copy is designed to appeal to both human readers and search engine algorithms with the goal of:
- Driving organic…
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