Deprecated: Automatic conversion of false to array is deprecated in /home/u164338858/domains/areyoupop.com/public_html/wp-content/plugins/gs-facebook-comments/public/class-wpfc-public.php on line 258
We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.
Where can you find AI in marketing technology?
Pretty much everywhere.
MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.
That doesn’t mean your organization uses AI broadly and deeply in marketing. It does mean you probably have more AI functionality available than you realized—even…