Creativity at the Center of Content Marketing

A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances.

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.

So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity.

How Can We Get Creative with Content Marketing?

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Sometimes, I feel more like a content machine than a content strategist.

If…