Probing the Impact of Bard & the New Bing

It was not long after ChatGPT was released for public testing that Google was cast as its biggest potential casualty. As it has now shown by launching its own AI chatbot, Bard, and perhaps pushed by Microsoft’s own AI moves, Google was not going to let ChatGPT loosen its stranglehold on search. 

The writing wasn’t quite on the wall for the world’s biggest search engine, but the leadership at Google knew that AI chatbots have the potential to disrupt search in very significant ways.

BARD and the new ChatGPT-assisted Bing are showing us what the future of search will look like. But what does this mean for the future of SEO and digital marketing in general? How can businesses prepare themselves for a world of digital marketing dominated by AI? 

Let’s find out.

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