A Convo With Leaders That Hired One

It’s only been about four months since ChatGPT introduced generative AI and its content creation abilities to the world (if you can believe it). Now, the first generative-AI content jobs are here. 

To prepare for this story, I spent a few minutes googling“AI marketing jobs” and “AI content jobs.” I discovered a small handful of full-time roles like “Generative AI Growth Marketing Specialist” and “AI Content Specialist.” There are an even greater number of part-time and contractor-based roles in the same vein on sites like Upwork. 

But that’s not all. If you explore enough traditional content-based marketing job openings, you’ll start to see companies seeking professionals who can write “feature articles that tells [sic] the client brand’s story using AI,” and with qualifications like, “expertise in generative AI marketing and its applications in driving growth.”

Jasper recently surveyed 500 professionals across a wide variety of departments and role…