10 Shopify Content Essentials for Effective Ecommerce Marketing

Consumers are bombarded with thousands of ads daily. In fact, a 2017 study revealed that most Americans are exposed to 4,000 to 10,000 ads each day. 

No wonder people hate ads.

As a marketer or entrepreneur, how do you reach your intended audience without traditional ads?

The best way to do this is by engaging with your customers organically. 

Content marketing is based on the principle that trust is a more powerful sales tool than the hard sell of an aggressive advertising approach.

To earn trust, you must provide your customer with something of value — material that solves a problem, fulfills a need, educates or even entertains. This material is what we call content.

In this blog post, we’ll give you the low-down on Shopify content essentials, from building trust with engaging content to optimizing images for better rankings.

Table of Contents:

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale,…