Braggin’ Rights Series Extended Through 2029

Illinois and Missouri to continue annual rivalry at Enterprise Center in St. Louis

Title sponsorship with McBride Homes extended through 2026

ST. LOUIS – University of Illinois and University of Missouri athletics officials, in conjunction with Enterprise Center, announced Friday a six-year extension of the annual Braggin’ Rights game in St. Louis through 2029. 

McBride Homes, in its third year as title sponsor, has also agreed to a two-year extension through 2026 for the McBride Homes Braggin’ Rights Game. The extension was secured by the local teams for LEARFIELD, athletics multimedia rightsholder for both universities. Champaign-based Fighting Illini Sports Properties and Columbia-based Mizzou Sports Properties represent the University of Illinois and the University of Missouri respectively. 

“The St. Louis region has produced outstanding…