I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either

We’re all trying to figure out the future of content marketing.

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it.

One suggestion put forward by Josh Spilker at AirOps and Loreal Lynch at Jasper is that companies should hire a new role,…