In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.
You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. Or maybe you know the words to the song that plays on loop in elevators and in retailers from Thanksgiving to New Year’s.
But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. retailer. Well, “viral” in 1939 terms.
A Quick Recap of the Rudolph Story
Rudolph is a young reindeer buck born in the North Pole with an unusual superpower: a red nose that glows. It’s bright as a headlamp.
Yet no one celebrates…
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