AWS debuts generative AI as a service • The Register

Updated On Thursday Amazon Web Services announced an API platform named Bedrock, which hosts generative AI models built by top startups AI21 Labs, Anthropic, and Stability AI.

Generative AI has exploded in popularity with the development of models capable of producing text and images. Commercial tools developed by buzzy startups like OpenAI and Midjourney have won tens of millions of users, and Big Tech is now rushing to catch up. 

While Microsoft and Google compete to bring generative AI chatbots to search and productivity suites, Amazon’s strategy is to remain fairly neutral – like some kind of machine-learning Switzerland – and provide access to the latest models on its cloud platform. It’s a win-win for startups that have agreed to work with the e-commerce giant. Developers pay to use APIs to access the upstarts’ models, and AWS provides all the underlying infrastructure that fully manages and provides those services.