BBDO has announced a major global repositioning, replacing its long-standing mantra, ‘The Work. The Work. The Work.’ with ‘Do Big Things.’ This marks the agency’s first significant brand shift since 1996.
The change, led by global CEO Nancy Reyes and global CCO Chris Beresford-Hill, follows concerns that BBDO had become too risk-averse. Speaking to LBB in an interview, Reyes stated, “We…
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