A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs.
If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice?
I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part. To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission.
What Makes Good Brand Messaging?
It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. Without one, you risk your target audience not understanding you and will miss the opportunity to connect…
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