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Forrester, a technology-focused global market research company, predicts that 50% of tech executives will seek external partnerships in 2024 as the AI gap widens given the breakneck pace of the technology’s development. Execs will turn to service providers because they’re already heavily invested in the field. Why? Because they can offer enterprises the necessary tools, alliances, and expertise to help marketing leaders and their teams harness generative AI, engineering prompts, and…