As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.
When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content? Are the product marketing team members informing the team about new features, product lines, or versions in time for a promotion plan to launch? Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.
To generate leads and gain alignment between every function within your department, it’s essential to define your goals for each quarter and year. When you disseminate this information…
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