Whether you are writing website copy, social media posts, or blog content, marketing frameworks can help improve your efficiency and effectiveness. There are several frameworks to choose from, but the AIDA model is one of the oldest and most popular in the industry.
The AIDA framework enables content marketers to simplify the content creation process, and AI tools like Jasper help you create compelling content within the AIDA framework even faster.
In this article, we’ll explore the AIDA model and how to use it. We’ll also explore how AI tools help you scale your content using the AIDA framework.
What is the AIDA copywriting model in marketing?
Developed in 1898 by St. Elmo Lewis, AIDA is a selling model that follows the customer journey from product awareness to purchase. The AIDA model works as a funnel to convert prospective customers into buyers.
AIDA follows four steps: