How (and Why) You Should Build an AI Marketing Strategy

These days, it seems like marketing teams are constantly on the lookout for innovative ways to educate audiences, attract customers, and hit their goals. And as budget and headcount fluctuate, the need for a solution to “more demand with less resources” is vital to any organization.

Many companies are now looking to artificial intelligence platforms to hit intense goals without the burnout. And even more than helping with your workload, AI marketing platforms can offer more comprehensive insight into a company’s customer base and provide data-driven strategies that drive conversions.

In this guide, we explore:

1. What is AI marketing?

2. Benefits of using AI

3. How to use AI in marketing

4. Potential challenges of using AI

What is AI Marketing?

AI marketing is the use of AI technology (often AI content generation tools) to automate marketing tasks, increase team efficiency, and stoke creativity. Example use cases can include anything from creating blog content to sending out sales…