How Google’s Search Generative Experience (SGE) May Impact SEO

Today, after months of rumors and premature demos, we finally got a glimpse of what generative AI will actually look like in Google search. At their highly-anticipated Google I/O 2023 event, the team announced and demoed the new Search Generative Experience (SGE), which will be slowly rolling out in the coming months.

As Jasper’s resident SEO and content marketing nerd, my head was buzzing with thoughts and questions around what these changes mean for us marketers. While AI’s impact on SEO has been a heavily-debated topic for some time now, I don’t think there’s really any debating that times are a’changing after today’s sneak peek.

Bard in the SERPs

In case you missed it, here’s what it will look like to incorporate Bard in the search engine results pages (commonly and affectionately referred to as “the SERPs”).

There are a few things to note and ask ourselves here:

1. They’re linking back to sites & sources way more than anticipated…