Content has never been more crucial to marketing. According to SEMRush, 84% of companies have a content marketing strategy—of which blog posts are the most popular content format. Between companies and bloggers, it’s no surprise that an estimated two billion posts are published yearly.
In tandem with blog posts, SEMRush’s study showed that most companies rely on organic traffic and search engine optimization for content distribution. Knowing how important SEO is for their blog posts, content marketers are constantly trying to optimize theirs. One heavily debated question is: how long should a blog post be to rank highly on search engine result pages?
If you’ve wondered this, we’re here to answer your question. We spoke to a little over 100 SEO experts and analysed several studies to bring you a response that may give your content marketing a new direction.
How long should long-form blog posts be to rank on search engine result pages?
According to Yoast, any posts 300 words…
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