How SEO and PPC build trust across search: Case study

A prospective customer searches for software. They don’t visit your website first.

Instead, they skim AI Overviews, read a Reddit thread questioning your pricing, ask ChatGPT for recommendations, follow its suggestion to a creator’s YouTube comparison, watch a TikTok review, compare a competitor’s landing page, glance at your Google Business Profile reviews, and only then click your…

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