Press releases might feel like a thing of the past–how many marketing teams really spend time crafting traditional releases for journalists when there’s social media and so many other ways to get the word out about their latest launch, product, or award?
The answer is actually a lot. Press releases are still one of the easiest ways to get the attention of journalists, build media contacts, increase your ranking in the search engines, and raise awareness for your latest news.
But, while…
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