You’ve probably heard the terms “SEO” and “content marketing” get thrown around within a few sentences of each other. That’s because the two are closely related and often work in tandem to create a successful content strategy.
Now, what they don’t tell you is exactly how you can leverage a partnership between the two to ensure you’re getting the most return for your investment. Both search engine optimization and content marketing’s end goal is to bring more traffic to your website, let people know your brand exists, and ultimately increase revenue.
What Is the Connection Between SEO and Content Marketing?
SEO depends on high-quality content. High-quality content depends on SEO to get search traffic. One hardly functions well without the other.
In a nutshell, this is the main connection between the two. They each help each other perform their “jobs” well.
For example, say we’re a social media marketer searching for “Instagram post ideas.” The first…
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