Trying to create enough content gets draining. The stress only gets worse when you’re the only one running your business. If you’re drowning in content creation, the solution is in creating content pillars. They answer your questions of “What do I create next?”
What Are Content Pillars?
A content pillar is meant to be a comprehensive long-form guide to a subject or theme, with many potential subtopics. This is why content pillars are also sometimes called content buckets or content hubs. Other names include flagship content or cornerstone content.
The subtopics briefly mentioned or linked within a content pillar offer a way to drive readers to even more of your content. These related pieces of content make up your topic cluster.
The content pillar itself should match your area of expertise, tone, and brand. This allows you to demonstrate your expertise and positions you as an authority on the…