There are a million things that can make or break a sale including rushing prospects through the sales process or failing to address their concerns and questions thoroughly and promptly. But when you think about it, many of those errors tie back to one thing—trust.
If you don’t have the trust of the people you’re selling to, you lose. So you have to be intentional about building credibility. That includes using videos and, specifically, video sales letters, which are one of the most powerful ways to build trust.
Let’s dive into how you can use video sales letters (VSLs) to your advantage. We’ll talk about everything from what VSLs are, to how to write a high-converting script. We’ll also dive into tools and tackle video production.
What is a video sales letter designed to achieve?
Much like a traditional direct mail sales letter, the goal of a VSL is to sell a product or service. It’s a sales pitch in…
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