Product descriptions can make or break an e-commerce business. Product images can do a lot of heavy lifting in terms of getting buyers interested in your items. However, it’s the marketing copy on each of your product pages that will close the sale.
Not all product descriptions are created equal. If you want to write the perfect product description to increase sales, there are a few things you’ll need to keep in mind. Below, we’ll dive into how to write a product description and provide some killer examples of powerful product marketing copy.
What is a product description?
A product description is a type of marketing copy that includes information about product features, functions, and benefits. They are designed to educate potential customers about the product while encouraging or enticing them to buy it.
Though there is no one right way to create a product description, the best product…