Published On: February 3rd, 2023Categories: AI News

You're invisible.

Not literally, of course. But, if you haven't put much thought into your LinkedIn headline, you're invisible. Here's what we mean.

Type just about any job title into a LinkedIn search and this is what you'll see.

Common LinkedIn Headlines

Pages and pages of people whose headlines are nearly identical. Very few give a good reason to click on the corresponding profiles. And, often, the more a headline camouflages with the crowd, the fewer the visits to that profile.

The point? Whether a potential connection finds you via a LinkedIn search or in their feed, you want to grab their attention. You want to give them a reason to visit your profile and, hopefully, connect. So, a descriptive, strategic profile headline is essential.

Here's how to write one.

3 great LinkedIn headline formulas to get you started

It can be hard to sum yourself up in 220 characters, don't get us wrong. But it can be done using the popular formulas we've shared below.

1. What you do + who you help +…

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You're invisible.

Not literally, of course. But, if you haven't put much thought into your LinkedIn headline, you're invisible. Here's what we mean.

Type just about any job title into a LinkedIn search and this is what you'll see.

Common LinkedIn Headlines

Pages and pages of people whose headlines are nearly identical. Very few give a good reason to click on the corresponding profiles. And, often, the more a headline camouflages with the crowd, the fewer the visits to that profile.

The point? Whether a potential connection finds you via a LinkedIn search or in their feed, you want to grab their attention. You want to give them a reason to visit your profile and, hopefully, connect. So, a descriptive, strategic profile headline is essential.

Here's how to write one.

3 great LinkedIn headline formulas to get you started

It can be hard to sum yourself up in 220 characters, don't get us wrong. But it can be done using the popular formulas we've shared below.

1. What you do + who you help +…

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