Taglines can quickly become an important part of a brand’s identity. For many B2B brands, taglines are often the first thing users see when they land on the company’s homepage. So, it’s critical as a content marketer that you understand how to write a tagline that works.
In this article, we’ll explore what makes a tagline catchy, the difference between slogans and taglines (no, they’re not the same thing), and learn how you can write an unforgettable tagline using AI in your marketing.
What is a catchy tagline?
A catchy tagline stays with your audience. The most memorable taglines and slogans are mentally associated with your brand in your audience’s mind. Sometimes, however, being catchy doesn’t equal being memorable.
As the meaning of the word “catchy” itself indicates, a catchy tagline could also grab your audience’s attention whenever they encounter it. Whether or not they remember…