Review responses are replies to a customer’s online review, whether it was positive, negative, or somewhat neutral. A reply acknowledges the customer’s experience and often offers additional calls to action, such as offering a coupon or invitation to contact the business directly to continue the discussion.
In the past, product or service reviews were often in print with no way to respond instantly. Now, with online review sites like Google and Yelp, potential customers can see all the opinions that have been shared, but also how you respond to those opinions.
In this article, we’ll share why review responses are important, how to respond to positive and negative reviews, and what the best practices are for responding to reviews. We’ll also provide some examples for reference.
Why your review responses are important
Although the customer’s review is already written and posted, you still…