Illinois Athletics Partners with Altius Sports to Strengthen NIL Prog…

CHAMPAIGN, Ill.– The University of Illinois Division of Intercollegiate Athletics (DIA) has joined forces with Altius Sports Partners (ASP) to enhance its NIL program. ASP, an experienced advisor and trusted voice across the collegiate athletics landscape, will provide personalized NIL guidance and educational support, along with assistance developing and executing innovative NIL initiatives.

The partnership includes guidance on NIL strategy, donor educational services, and program expansion, as well as support identifying new pathways to empower Fighting Illini student-athletes. ASP will also conduct educational and strategy workshops for student-athletes, coaches, and administration.

“Alongside a world-class education, state-of-the-art facilities, and exceptional coaching, Illinois Athletics must move aggressively to operate at the forefront of…