There’s no denying it. Generative AI, whether for creating content and images or even making our work lives easier with automation, is here to stay. As we experiment with it and test its limits, it’s important to remember that machine learning isn’t perfect. And not just in the odd phrases or human images it creates. AI doesn’t always get the facts right.
A few weeks ago, a friend read this piece I wrote for The Content Strategist about using Jasper.ai. Curious, he took one of the prompts I used in the article—where I asked Jasper to write a paragraph using data from trusted sources—and plugged it into ChatGPT, OpenAI’s new conversational chat tool. Here’s what it produced:
According to a report by McKinsey, the use of AI for content generation is expected to grow significantly in the coming years. The report estimates that by 2030, AI-powered content generation could save businesses over $16 billion per year. This growth is supported by findings from Forrester,…
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