Meta bets on AI chatbots to retain users

Meta is planning to release AI chatbots that possess human-like personalities, a move aimed at enhancing user retention efforts.

Insiders familiar with the matter revealed that prototypes of these advanced chatbots have been under development, with the final products capable of engaging in discussions with users on a human level. The diverse range of chatbots will showcase various personalities and are expected to be rolled out as early as next month.

Referred to as “personas” by Meta staff, these chatbots will take on the form of different characters, each embodying a distinct persona. For instance, insiders mentioned that Meta has explored the creation of a chatbot that mimics the speaking style of former US President Abraham Lincoln, as well as another designed to offer travel advice with the laid-back language of a surfer.

While the primary objective of these chatbots will be to offer personalised recommendations and improved…