Published On: August 1st, 2023Categories: AI News

Meta Uses Personas in Chatbots for Better User Retention

Meta

To increase user retention, Meta is getting ready to provide a variety of AI chatbots

The Financial Times reported on Tuesday that Meta Platforms is prepared to provide a variety of chatbots driven by artificial intelligence that have distinct personalities as early as September.

According to a source citing people with knowledge of the plans, Meta has been developing chatbot prototypes that can interact with users in a way that is akin to having a real conversation as the business works to increase user engagement on its social media platforms.

The social media behemoth, situated in Menlo Park, California, is even looking at an AI chatbot that mimics Abraham Lincoln’s speech patterns and another that offers trip suggestions in the manner of a surfer, according to the story. These chatbots’ functions will include new search functionality and suggestion-giving.

The news of the survey comes as Meta executives work to increase user retention for their new text-based app, Threads,…

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