Over the years wood finishing projects have been stereotyped as a man’s hobby, which research has proven is the farthest thing from the truth. This :15 second TV Spot for Minwax features a woman proudly showing the world the dining room table she has just finished with Minwax Stains and Protective Finishes. The “I Did That” campaign we created for Minwax successfully showed that working in wood is a hobby in which anyone can feel pride.

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