After announcing its new, AI-based body-type matching option back in September, Pinterest is now rolling out a live test of the option, which will enable Pinners to find more images and examples that align more specifically with their body shape.
As you can see in this example, Pinterest’s body type search filter will provide a range of body models to choose from, which will then filter your search results to better align with whatever example you choose.
That could provide more indicative product matches, and facilitate more inclusion within search results, which is a key element that Pinterest is seeking to build upon as it works to counter negative comparisons and exclusions within social platform discovery tools.
Pinterest has already added a range of tools on this front, including skin tone and hair type matching, enabling more users to find more relevant examples in their discovery process.
Body type matching is another…
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