This is one of two videos I shot lo-fi and edited to promote the longboard program in the digital space. This video centers around our creative partner Loyal Dean as well as the thought behind the boards form and functionality. All boards are created by utilizing recycled scrap wood and formed together to create artistic patterns and aesthetically pleasing shapes.
Due to the success of our Moped Program last year, Sapporo wanted another program that follows the same format. Utilizing a creative partner, (Loyal Dean) and creating a promotion that will work 360 on and off premise, as well as secure floor space in the retail as a unique piece of branding.
One board will be given away per week through http://www.facebook.com/SAPPOROUSA