The Story Behind Our New Look at Content at Scale

Well, it was time.

At the rate we’re growing (incredibly fast for just a five-month-old startup baby)–we needed a new look to match the vision of where we’re going.

The first iteration of our branding was a simple, three-minute idea thrown together on a quick Friday. 

Today’s new branding took over a week, five thinking brains (internally), an outside branding firm, and multiple iterations to launch. Old (top) vs. new (bottom):

Our first logo was literally just a clip art level icon intended to get us to launch our minimum viable product (MVP). 

The original logo is reminiscent, if you will, of the 1994 Amazon logo: painted in giant runny blue ink on a banner in Jeff’s garage.

And just like Jeff’s creation, we’ve grown incredibly fast in a short period of time (months, not years).

We’re not a back-of-market product or brand. 

We’re leading the market when it comes to long-form blog content. And not through an amazing product alone.

We believe it’s just a matter of…