The average attention span today is less than nine seconds (which, if you’re into fun animal facts, is less than a goldfish). Instant gratification is a real thing, which is why it can be hard to get your head around long-form content.
Surely people don’t want to read paragraphs and paragraphs of text? Do they even have the capacity to if attention spans are so short?
The answer isn’t completely clear-cut, but one thing is true: there’s definitely space for long-form content. Here, we’re going to lay out exactly what long-form content is, why it’s so valuable, and how you can create it yourself.
The powerful benefits of long-form content
It’s easy to think that the more words there are on a page, the more value there is. But, while this is true to a certain extent, there are other factors that come into play that make long-form content valuable: