The world of marketing keeps on transforming, but still, email marketing continues to dominate the space by giving the highest returns. Businesses send several emails, from order confirmations and welcome emails to promotional emails. These emails come under two categories, i.e., transactional email and marketing email. Both serve a different purpose, but they’re vital to ensuring smooth operations and customer satisfaction.
It can be pretty puzzling to distinguish between these emails. So, to make things easy for you, we have outlined the critical difference between the two types of emails, so you’ll know how to utilize them for your business best.
In this article, we will discuss transactional email versus marketing email, explain what these two types of email are, and outline how they differ from each other.
What Are Transactional Emails & Marketing Emails: An Overview
A transaction email is an email that is automatically generated and sent to a…
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