Short-form videos are one of the top content marketing trends for 2023. Ninety percent of marketers who leveraged this type of content in 2022 plan to continue using it. And 21 percent of marketers who didn’t use it in 2022 will work it into their strategies this year.
You know you need to leverage this medium if you’re not already. But where does this content need to live?
Consider TikTok. It was the most-downloaded app in the U.S. in 2019, 2020, and 2021. While TikTok is most popular with Gen Z (beating out Insta), its popularity is growing with Millennials and Gen Xers. About a third of the adult users are over 30. Worldwide, the app has over 1 billion monthly active users. While that’s still fewer than Facebook or Instagram, many brands see it as a great place to connect with their audience.
TikTok has unique benefits that separate it from Instagram.
TikTok is not just the go-to place for entertaining content. It’s a place to unwind and decompress and has evolved into a…