It’s no secret that effective marketing requires a well-oiled content machine. But how do you organize all of that content and measure its effectiveness? There are two options: content management systems (CMS) and content marketing platforms (CMP). Whether you realize it or not, you probably use a CMS daily—your company’s website. So, does that mean you don’t need a CMP if you have a CMS? Not necessarily. Let’s explore the differences.
1. What is the difference between a CMS and CMP?
Let’s start with the definitions. A CMS software application helps users create, edit, and publish digital content without coding expertise. This often encompasses website platforms like WordPress. A CMS typically has two main components: a content management interface (CMI) and a content delivery platform (CDP). The CMI creates and manages digital content, while the CDP delivers the content to end users. So what are the benefits? With a CMS, you can:
- Manage large amounts of…