If you’re a growing business owner, you should never underestimate the importance of Customer Churn. Yes, it’s an important metric that a growing business should measure.
The thing is customer churn isn’t the happiest measure, however, it’s sufficient enough to provide you the data and truth about customer retention.
As HubSpot blog quoted — it’s hard to measure success if you don’t measure the inevitable features. Hoping to retain all your 100% customers is kind of an unrealistic goal. This is where — Customer Churn helps you evaluate customer retention for your business.
What is Customer Churn?
To put it simply, customer churn is the basic percentage of customers who stopped using your company products or service (during a certain period of time frame). You can easily measure and calculate that rate just by dividing the number of customers lost (during that certain period).
Let’s take an example here for a better understanding….
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