Search engine optimization (SEO) is a critical part of any successful digital marketing strategy.
It’s the process of optimizing content, code and structure to allow a website or page to be found by search engines such as Google, Bing and Yahoo!
SEO has evolved significantly since its early days in the 1990s when it was mainly focused on keyword stuffing and link building.
How the term SEO actually came to be is a funny one.
Legend has it that somewhere between 1995-1997 (when I was four or seven years old), the band Jefferson Starship called their promoter, Bob Heyman, angrily. “We can’t find our webpage!” they screamed.
Fansites had been so busy promoting the band that they buried the actual page from SERPs. So, Heyman and his partner Harden optimized the band’s page with “Jefferson Starship,” which immediately sent them to the top of the rankings again. (Oh, to be back in the days when SEO was as easy as writing a few terms on a page!).)
SEO as an actual term…