2023 was arguably the biggest year for generative AI ever.
Across the industry, marketing teams dove in and began experimenting with AI.
Forrester found that 70% of enterprises are currently exploring gen AI solutions in their businesses. September data from Salesforce supports this as well: 51% of the 1,000 marketers they surveyed were using gen AI in their workflows and another 22% planned to soon. Finally, our own AI adoption research shows all the ways that marketers in particular have…
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https://www.jasper.ai/blog/forrester-ai-predictions-2024
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