The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. But what exactly are the differences between these two fields? And how do the approaches, methodologies, focus, and framework play a part in the output?
On the surface, journalism and content marketing may appear to be very similar. After all, both involve creating original content designed to inform or entertain an audience. However, some critical differences between the two disciplines are significant to distinguish. Let’s discuss some of the most critical differentiators.
1. Approach
Journalism: Objective Reporting of Facts
Journalism is one of the cornerstones of a free society. It is based on the objective reporting of facts without fear or favor. This requires journalists to maintain their independence and impartiality. It also encourages professionals to avoid conflicts of interest. By…