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Email is one of the most popular forms of digital communication with more than 50% of the world’s population—over 4 billion people—using it. And it’s not just for communication between friends and family. It has incredible potential for email marketing (sending commercial messages to contacts who’ve signed up for your email list and are interested in your products, services or brand).
Have you purchased a new product, signed up for an event or taken another action after receiving a marketing email? If so, you’ve seen the effectiveness of commercial emails firsthand. But, on a wider scale, is email marketing worth investing in and, if so, what does it take to get results? Let’s find out.
Is email marketing still important in 2022?
“Email is dead.” Every so often, you’ll hear this claim from someone who hasn’t been able to gain or maintain traction. But that shouldn’t deter you from adding email marketing to your strategy since the stats tell a different…