Content—whether for blogs, social media platforms, email marketing, or video—is a critical part of digital marketing strategy. But creating content isn’t always easy. So what content creation tools can make the process easier, faster, and help you scale your business? You’re about to find out!
Top research tools for content creators
What’s one of the key ingredients for content marketing success? Curiosity! To create content that works and helps you scale, you have to research as much as—if not more than—you write. Here are some of the best ones.
Google search engine results pages (SERPs)
Even if you’re not writing SEO content to rank in relevant search results and drive organic traffic, the Google SERP is a goldmine. You can learn a lot about your audience from:
- Google autocomplete, which can give you an idea of what topics people are searching for and the phrasing they use
- People Also Asked, which reveals related topics people are interested in that you should cover to…