The history of live streaming goes as back as the 1990s. Back then, the service was only available to selected individuals and businesses, but platforms like Facebook, Skype, Youtube, and others have made live streaming access to the public.
Now in 2023, Live streaming is enjoyed by millions daily through Youtube Live sessions, Twitch Streams, Instagram lives, or Other means.
What does all this information point to? Well, If you are a marketer, live streams are a great way to get your product or service in front of millions of eyeballs. The best part is that all major social media platforms now allow some or the other kind of live streaming; there is no shortage of influencers as well.
To back up the above information, we have gathered and presented all the essential live streaming statistics as of 2023. Check them below and use live streaming for your advantage!
Live Streaming Statistics 2023 (Top Picks)
- As per Grand View Research, the live-streaming…