Are your emails getting marked as spam? A huge part of email marketing can go in vain if your emails go to spam. Think about the time and effort you spend into composing emails that are then misplaced in the spam folder of your recipients. It’s a frustrating experience, but the worst part is that, who checks their spam? Your recipients might never even be aware that you sent them an email.
We are here to solve that problem for you! In this article you will get to know why your emails are going to the spam folder and how you can avoid the spam folder.
Why do Emails end up in the Spam Folder?
1. Every email you send passes through a mail server. Additionally, each email server on the internet has a unique IP address. The IP address of your mail server is included in every email you send and is sent to the recipient’s computer. If the reputation drops below a certain level, cold emails sent to spam from that IP. IPs having a bad reputation might not be recognized by the…
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