Generate creative advertising using generative AI deployed on Amazon …

Creative advertising has the potential to be revolutionized by generative AI (GenAI). You can now create a wide variation of novel images, such as product shots, by retraining a GenAI model and providing a few inputs into the model, such as textual prompts (sentences describing the scene and objects to be produced by the model). This technique has shown promising results starting in 2022 with the explosion of a new class of foundation models (FMs) called latent diffusion models such as Stable Diffusion, Midjourney, and Dall-E-2. However, to use these models in production, the generation process requires constant refining to generate consistent outputs. This often means creating a large number of sample images of the product and clever prompt engineering, which makes the task difficult at scale.

In this post, we explore how this transformative technology can be harnessed to generate captivating and innovative advertisements at scale, especially when dealing with…