SEO and PPC are two of the most important components of digital marketing. Both strategies can be extremely effective but can they co-exist? How to make SEO and PPC work together to achieve maximum results?
More than 86% of top marketers say they use PPC campaigns to inform their SEO efforts. Because PPC produces quick results, marketers can see what keywords resonate with their target audiences, and in turn, use these keywords to write new content for SEO. Instead of choosing between SEO and PPC, they turn their PPC campaigns into learning opportunities for SEO campaigns.
The key to developing an effective digital marketing strategy is to understand how PPC ads affect your SEO efforts and vice versa. Let’s explore why combining these two tactics is beneficial for your business and how to make SEO and PPC work together to implement a winning marketing strategy.
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Josh Slone
2023-02-25 15:46:03
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