From the moment online content is published, it goes through stages of growth. At some point, the growth declines, and this dip in traffic for a piece of content is called content decay. This is also referred to as the lifecycle of a piece of content.
What Is Content Refreshing?
To put it plainly, content refresh is the practice of updating older content to sustain and increase web traffic.
Typically, there’s a spike right after the initial publication, which levels out over time and eventually reaches a stage of decline. The goal of content refreshing is to reduce traffic decline by reworking the post. This lets you start the content lifecycle all over again, without needing to create new content.
Why Is Content Refreshing Important?
Content creators know that traffic is essential to success. Consistently creating content contributes to a positive flow of traffic.
But it can be difficult and time-consuming to produce brand new content all the time. Refreshing old content…